Tobacco Industry Marketing
Fact Sheets
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Adult Data
Cessation and Interventions
Economics
Fast Facts
Health Effects
Secondhand Smoke
Smokeless Tobacco
Specific Populations
Tobacco Industry and Products
Youth and Young Adult Data
Tobacco Industry Marketing Expenditures
In 2005 (the latest year with available data), cigarette companies spent $13.11 billion on advertising and promotional expenses, down from $15.12 billion in 2003,1 but nearly double what was spent in 1998.1 This amounted to more than $36 million per day,1 more than $46 for every person in the United States,1,2 and more than $302 for each U.S. adult smoker.1, 3
The four highest marketing expenditure categories are 1) promotional allowance price discounts paid to retailers or wholesalers to reduce the price, such as off-invoice discounts, buy downs, or voluntary price reductions ($10 billion or 75%); 2) coupons ($870 million or 7%); 3) promotional allowances, such as payments to retailers or wholesalers ($846 million or 6%); and 4) retail value-added involving bonus cigarettes ($725 million or 6%).
Cigarette companies spent $31 million on the sponsorship of sports teams or individual athletes in 2005.1
The five major U.S. smokeless tobacco manufacturers spent $250.8 million on smokeless tobacco advertising and promotion in 2005 (the latest year with available data).4 The smokeless tobacco industry spent $15.7 million on sports and sporting events in 2005.4
Tobacco Industry Marketing and Specific Populations
The three most heavily advertised brands, Marlboro, Newport, and Camel, continue to be the preferred brands of cigarettes smoked by established student smokers in middle and high school.5
Among middle school students, Marlboro is the cigarette brand most preferred (43%) followed by Newport (26%), other brands (15%), Camel (9%), and no usual brand (7%).5
Among high school students, Marlboro is the cigarette brand most preferred (52%) followed by Newport (21%), Camel (13%), other brands (10%), and no usual brand (3%).5
Women have been extensively targeted in tobacco marketing, and tobacco companies have produced brands specifically for women.6 Such marketing toward women is dominated by themes of social desirability and independence, which are conveyed by advertisements featuring slim, attractive, and athletic models.6
Certain tobacco products are advertised and promoted disproportionately to members of racial/minority communities.7 For example, marketing toward Hispanics and American Indians/Alaska Natives has included advertising and promotion of cigarette brands with names such as Rio, Dorado, and American Spirit.7 The tobacco industry has sponsored events celebrating racial/ethnic pride and culture such as: rodeos, dance companies, parades, festivals, and also activities relating to national heritage month observances.7
The tobacco industry has strategically targeted black communities in its advertisements and promotional efforts for menthol cigarettes.5
References
Federal Trade Commission. Cigarette Report for 2004 and 2005. (PDF–880KB) Washington, DC: Federal Trade Commission; 2007 [accessed 2007 Apr 26].
Census Bureau. United States General Demographic Characteristics. 2007 American Community Survey. Washington, DC: U.S. Department of Commerce, Census Bureau; 2007 [accessed 2009 Feb 4].
Centers for Disease Control and Prevention. Cigarette Smoking Among Adults—United States, 2007. Morbidity and Mortality Weekly Report 2008;57(45);1221–1226 [accessed 2009 Feb 4].
Federal Trade Commission. Smokeless Tobacco Report for the Years 2002–2005.(PDF–619KB) Washington, DC: Federal Trade Commission; 2007[accessed 2009 Feb 4].
Centers for Disease Control and Prevention. Cigarette Brand Preference Among Middle and High School Students Who Are Established Smokers—United States, 2004 and 2006. Morbidity and Mortality Weekly Report 2009;58(05);112–115 [accessed 2009 Feb 4].
U.S. Department of Health and Human Services. Women and Smoking: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Public Health Service, CDC, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2001 [accessed 2009 Feb 4].
U.S. Department of Health and Human Services. Tobacco Use Among U.S. Racial/Ethnic Minority Groups—African Americans, American Indians and Alaska Natives, Asian Americans and Pacific Islanders, and Hispanics: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, CDC; 1998 [accessed 2009 Feb 4].